• 78M

  Video Views

• 8.6%

  lift in Ad Recall

• 12M

  Impressions through Branded Mission

Slicing through the competition with Branded Mission, Interactive Add-Ons and Top Feed

• 58%

  higher Engagement vs. benchmark

• 7.2%

  lift in Ad Recall

• 155%

  higher VTR vs. benchmark

Unleashing awareness success with Creators, In-Feed Ads and Digital Out-of-Home

• 44%

  higher DOOH impressions vs. projections

• 296%

  higher CTR vs. benchmark

• 3.4M

  unique reach

Fueling curiosity with Creator partnerships, In-Feed Ads and TikTok Out of Phone

• 10.6M

  Unique Reach

• 13.1%

  Increased Engagement Rate

• 215M

  Video Views

Leveraging co-creation to win as the holiday gifting destination

• 15.2%

  Increased Behavioural Visit Rate

• 785%

  Lift in Video Completion Rate vs. benchmark

• 35.5%

  Increased Conversion Rate vs. benchmark

Driving clicks to bricks for an innovative new collection among the TikTok community